Web 2.0 is all about the feel-good factor

 作者:卫诮     |      日期:2019-03-01 07:15:04
By Celeste Biever User participation is crucial to the survival of popular websites like YouTube and Flickr. But how do these sites ensure that new videos, photos and comments keep flooding in? It all comes down to persuasion strategies, says B. J. Fogg at Stanford University in California, who is analysing the techniques employed by websites that rely on their users for content, known collectively as Web 2.0. The secret is to tie the acquisition of friends, compliments and status – spoils that humans will work hard for – to activities that enhance the site,